Key Responsibilities:
📝 Content & Collateral Execution
Assist in writing and executing product marketing content across platforms.
Execute marketing collaterals like brochures, manuals, creatives, and campaign assets.
Develop and manage marketing assets including images, videos, and infographics.
Execute content for packaging and new product communication.
🧠 Creative Asset Management
Organize and maintain product marketing assets – product photos, videos, creatives, and infographics.
Ensure branding consistency across all platforms, collaterals, and touchpoints.
Manage print-ready files for packaging and POSM.
📢 Internal & External Coordination
Coordinate communication with internal teams (Design, Sales, Product, Packaging, Operations).
Act as a liaison with external vendors, agencies, and partners for smooth project execution.
🚀 New Product Development Support
Support new product development (NPD) activities for Import, Domestic, and Dolphin categories.
Assist in packaging research, documentation, and launch plans.
Coordinate between product teams and creative teams for timely execution.
🧾 Design & Packaging Compliance
Help maintain and organize product design & packaging guidelines databases.
Execute packaging and printing projects with accuracy and brand alignment.
Collect and route product feedback to respective teams and assist in execution.
🎉 Offline Branding & Events
Assist in planning and executing offline branding and event-related marketing.
Coordinate logistics and communication for branding kits, trade assets, and vendor support.
📊 Database & Content Organization
Manage and organize product marketing databases for:
Existing SKUs
New launches
Maintain documentation of:
Marketing collaterals
Creative assets (images, videos)
Office stationery
Infographics and internal content folders