Role Overview:
We are looking for a strategic and analytical Category Manager to lead the growth and development of specific product categories within our baby product portfolio. The ideal candidate will have a deep understanding of consumer trends, strong commercial acumen, and experience managing product life cycles from ideation to launch.
Key Responsibilities:
Product Strategy & Assortment Planning
- Develop and execute end-to-end category strategy aligned with the company’s growth objectives and brand positioning.
- Identify product gaps, new opportunities, and consumer needs across baby care categories.
- Collaborate with design, R&D, and sourcing teams to build a winning product assortment
Market Analysis & Consumer Insights
- Analyze industry trends, market dynamics, and customer behavior to guide category growth.
- Conduct regular competitor benchmarking and identify whitespace opportunities for innovation.
- Leverage data and consumer feedback to refine product direction.
P&L Ownership & Performance Optimization
- Own the P&L for assigned categories – drive revenue, margin, and inventory efficiency.
- Set sales targets and track category performance through dashboards and regular reviews.
- Recommend corrective actions based on post-launch analysis and ongoing performance data.
Pricing & Promotions
- Develop competitive pricing strategies while ensuring profitability.
- Collaborate with marketing to design campaigns and offers that boost category sales and visibility.
Inventory & Demand Planning
- Monitor inventory health, working closely with supply chain teams to optimize stock levels.
- Plan replenishments, avoid stock out, and manage slow-moving SKUs effectively
Cross-Functional Collaboration
- Act as a bridge between marketing, design, sales, and operations for cohesive category execution.
- Provide product training and support to internal teams for effective sales enablement.
- Partner with sales and e-commerce teams to ensure successful rollout across channels.
Qualifications & Skills:
- Bachelor’s/Master’s degree in Business, Marketing, or related field.
- 5+ years of experience in category or product management, preferably in FMCG, consumer durables, or retail.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent project management and negotiation skills.
- Passion for baby products, innovation, and consumer-centric thinking.
- Familiarity with e-commerce dynamics and omnichannel strategies is a plus.